h/t www.thereligionofpeace.com
Choose Your Own Jihad: IS Recruits Western Youth by Promising Flexibility
http://news.siteintelgroup.com/blog/index.php/entry/246-choose-your-own-jihad-is-recruits-western-youth-by-promising-flexibility
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Complementing the sophisticated media targeting dissatisfied Western youth, online recruiters from the Islamic State (IS), formerly the Islamic State of Iraq and al-Sham (ISIS), go even further in honing in on that demographic by promising that fighters can tailor their experience in jihad should they join with IS.
An appeal to leave life in the West, the promise of battle-type options to jihadi recruits amplifies the jihadi message that Western fighters partake in a physically and religiously satisfying experience—selling an idealized vision of the jihadi battlefields without the sobering lack of choices within in many organized military units.
The following messages shared by IS recruiters, spanning approximately six months, underscore the promise by IS English-speaking recruiters to the new members for battle choice, flexibility in occupation, and physical requirements.
One alleged IS fighter and recruiter under the name "Abu Dujana Britani" consistently promotes the message of flexibility throughout social media to motivate and facilitate prospective fighters. His activity throughout the year demonstrates that the boasted inclusiveness of the current IS appears to be part of a long-standing recruitment strategy, and one that pre-dates the group's rebranding into the "Islamic State."
For example, on March 27, 2014, Abu Dujana responded to a question pertaining to whether IS recruits must face the other major jihadi faction in an inter-factional conflict. The anonymous questioner asked:
The emphasis on fighter self-determination is not only portrayed by Abu Dujana; alleged IS fighters have also issued public messages claiming that the group accommodates its recruits' preferences. For example, on April 24, 2014 an alleged fighter who writes under the name "Mujahid Al Shami" noted:
Online IS recruiters go to great lengths to portray their organizations as being inclusive of all backgrounds, experience levels, and even physical limitations.Online IS recruiters go to great lengths to portray their organizations as being inclusive of all backgrounds, experience levels, and even physical limitations. In one late-March 2014 example, Abu Dujana responded to an inquiry asking about the "standards" that the mujahideen have for their fighters, and specifically, whether the group "only let[s] ppl go to the front who they perceive as strong, or anyone who wants to go can go."
Abu Dujana responded expansively, claiming:
The promises of a chose-your-own jihad appear to have limits, though, even for as enthusiastic a booster as Abu Dujana Britani. Asked by a fan if newly minted a foreign fighters can chose to fight alongside online jihadi celebrities, such as Abu Dujana himself, the recruiter demurred. After being asked "when i get to sham... and complete training will the amirs let me join your crew" he responded equivocally, writing:
The emphasis on recruit choice serves a pragmatic faction as well: it bolsters battle and jihad as being practically equivalent to an immersive summer camp experience to recruits who, though attracted to the promised adventure of engaging in warfare, may be adverse to the discipline and lack of autonomy inherent in joining a traditional military.
This messaging is consistent with the group's online efforts to systematically reduce both the perceptions and reality regarding challenges to joining jihad among IS's target audience of disaffected young, Western, Muslim men.
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